Marketing Portfolio.
Account Manager
Clients & Case Study
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Launched rider campaigns for APAC region including China and India.
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Increased marketing budget by more than 30% YoY
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Decrease CPI by 50%
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Tested more than 30 different ad networks
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Launched app install campaigns for gaming apps, HayDay and Clash of Clans
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Increased marketing budget MoM by 10-30%
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Increased CVR by 10% and decrease CPI by 20%
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Increased testing budget from $20k to $50k
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Maintain a testing budget of $50k for 12+ consecutive months.
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Increase monthly installs by 10% Mom and decrease in CPI by 20%
Uber
Transportation
Supercell
Gaming
Stubhub
E-commerce/Ticketing
User Acquisition Manager
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Ran user acquisition campaigns focusing on day 1,7,and 30 retention
ETERNAL ARENA
TOME OF THE SUN
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Soft launched game in US market to capture initial data across 10 different ad networks.
Senior User Acquisition Manager
SPEAKING EVENTS
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MAU Grow.co 2017 - Shoppers Not Installs (Optimizing User Acquisition)
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eCommerce Innovation 2017 - The Art of Mobile User Acquisition and Engagement
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Adjust Mobile Spree 2017 Panel - UA from Scratch
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MobileMonday - User Acquisition for the HOLIDAYS
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MARKETING AUTOMATION
Tophatter's "Gardener"
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Worked with PM and Engineer to launch our Facebook Ad Optimization and Creative Automation Tool. ​
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Increased FB DPA spend by more than 50% and decreased CPA by more than 10%.
Senior User Acquisition Manager
Established a creative refresh cadence to avoid creative fatigue for paid acquisition campaigns. This resulted in a 20% decrease in CPM and a 25% decrease in cost per registration.
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I also encouraged a system where marketers (like myself) have the creative freedom to create their own designs and send to get approved.
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Examples:
PAID ADS & CREATIVES
EMAIL MARKETING
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* This screenshot shows the path of a user's journey to becoming a subscriber based on the events that take place within the app.
Using Intercom to connect with existing users, including new users, freemium users and subscribers.
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Create marketing emails, banner notifications, and in-app messages to convert freemium users to subscribers with deals and promotions.
Automate our new users with messages (tutorials, trial expiration, promotion, inspirational contents, etc.) based on the events taken place.